Unless you can help a sponsor make more money, you are of no use to them.
It probably won’t surprise you to hear that there’s no perfect standard résumé.
Bad news travels fast. Stay ahead of it, and be the one to “break” it if you can.
If you don’t know the media platform, you don’t know how to talk to that interviewer.
Watch for media at every appearance you make; introduce yourself and ask how you can help.
One of the things that can separate a good how-to story from a great one is the difference between telling someone (the writer and the audience) how to do something and showing a person how to do it.
You’ve just done something great, something notable, something newsworthy. What now?