Spell it and sell it
May21

Spell it and sell it

As a pro staffer, you need to find ways to get your message across to media and fans.

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Know your stuff
May13

Know your stuff

Knowing your stuff helps to keep you on the pro staff and keeps the media calling.

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Tell the truth
May01

Tell the truth

When you lie to the media, two things happen and both are bad.

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Develop media relationships
Apr29

Develop media relationships

When pro staff managers consider new talent, they often consult with the media.

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The high price of secrets
Apr22

The high price of secrets

While you’re waiting for your Goldilocks moment, a lot of bad things can happen.

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Go the extra mile
Apr22

Go the extra mile

Become the go-to guy that outdoor writers call first.

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Keeping track
Feb20

Keeping track

What good is media exposure if your sponsors don’t know about it? They hire you to get exposure and help them sell product, but many sponsors are not very savvy when it comes to media.

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Don’t tell them, show them
Feb20

Don’t tell them, show them

One of the things that can separate a good how-to story from a great one is the difference between telling someone (the writer and the audience) how to do something and showing a person how to do it.

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