If you don’t know the media platform, you don’t know how to talk to that interviewer.
Watch for media at every appearance you make; introduce yourself and ask how you can help.
What good is media exposure if your sponsors don’t know about it? They hire you to get exposure and help them sell product, but many sponsors are not very savvy when it comes to media.
If you’re like most professional anglers, you haven’t won back-to-back Bassmaster Classics or caught an all-tackle world record of a major species. You probably haven’t dined with the President of the United States and you don’t host a television fishing show that regularly gets more than a million viewers.
If you’ve ever been to a big-time college or professional sports game, you know it’s more fun and more productive to know something about the teams and their players before you get there.