3 steps to choosing potential sponsors
Sep08

3 steps to choosing potential sponsors

Unless you can help a sponsor make more money, you are of no use to them.

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Top 10 (plus 1) tips for a great fishing résumé
Aug14

Top 10 (plus 1) tips for a great fishing résumé

It probably won’t surprise you to hear that there’s no perfect standard résumé.

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Damage control
Jun21

Damage control

Bad news travels fast. Stay ahead of it, and be the one to “break” it if you can.

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Work to the medium
Jun15

Work to the medium

If you don’t know the media platform, you don’t know how to talk to that interviewer.

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Find the camera
May23

Find the camera

Watch for media at every appearance you make; introduce yourself and ask how you can help.

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Tell the truth
May01

Tell the truth

When you lie to the media, two things happen and both are bad.

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Don’t tell them, show them
Feb20

Don’t tell them, show them

One of the things that can separate a good how-to story from a great one is the difference between telling someone (the writer and the audience) how to do something and showing a person how to do it.

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Own the interview
Feb13

Own the interview

You’ve just done something great, something notable, something newsworthy. What now?

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