Unless you can help a sponsor make more money, you are of no use to them.
If you don’t know the media platform, you don’t know how to talk to that interviewer.
When pro staff managers consider new talent, they often consult with the media.
If you’re like most professional anglers, you haven’t won back-to-back Bassmaster Classics or caught an all-tackle world record of a major species. You probably haven’t dined with the President of the United States and you don’t host a television fishing show that regularly gets more than a million viewers.
If you’ve ever been to a big-time college or professional sports game, you know it’s more fun and more productive to know something about the teams and their players before you get there.
You’ve just done something great, something notable, something newsworthy. What now?