It probably won’t surprise you to hear that there’s no perfect standard résumé.
For better or worse, few things dazzle sponsors quite like being good in front of a crowd.
Knowing your stuff helps to keep you on the pro staff and keeps the media calling.
What good is media exposure if your sponsors don’t know about it? They hire you to get exposure and help them sell product, but many sponsors are not very savvy when it comes to media.
One of the things that can separate a good how-to story from a great one is the difference between telling someone (the writer and the audience) how to do something and showing a person how to do it.