If you don’t know the media platform, you don’t know how to talk to that interviewer.
Watch for media at every appearance you make; introduce yourself and ask how you can help.
When pro staff managers consider new talent, they often consult with the media.
What good is media exposure if your sponsors don’t know about it? They hire you to get exposure and help them sell product, but many sponsors are not very savvy when it comes to media.
If you’ve ever been to a big-time college or professional sports game, you know it’s more fun and more productive to know something about the teams and their players before you get there.
You’ve just done something great, something notable, something newsworthy. What now?