Bad news travels fast. Stay ahead of it, and be the one to “break” it if you can.
If you don’t know the media platform, you don’t know how to talk to that interviewer.
Always be ready with story ideas and with angles that will make them interesting and unique.
For better or worse, few things dazzle sponsors quite like being good in front of a crowd.
Watch for media at every appearance you make; introduce yourself and ask how you can help.