If you’re not a master of something, it’s tough for the media to use you.
Unless you can help a sponsor make more money, you are of no use to them.
A lot of people won’t even look at your résumé unless it’s preceded by a good cover letter.
Beyond covering the key elements of the cover letter, there are a few basic rules you must never break.
It probably won’t surprise you to hear that there’s no perfect standard résumé.
Do not make these mistakes if you want to avoid getting blacklisted by media.