Work to the medium
If you don’t know the media platform, you don’t know how to talk to that interviewer.
Be ready!
Always be ready with story ideas and with angles that will make them interesting and unique.
Spell it and sell it
As a pro staffer, you need to find ways to get your message across to media and fans.
Know your stuff
Knowing your stuff helps to keep you on the pro staff and keeps the media calling.
It’s now or never
Your phone rings, but you don’t recognize the number so you let it go to voicemail. Big mistake!
Own the interview
You’ve just done something great, something notable, something newsworthy. What now?