For What It’s Worth: Versatility
If you’re not a master of something, it’s tough for the media to use you.
Top 10 (plus 1) tips for a great fishing résumé
It probably won’t surprise you to hear that there’s no perfect standard résumé.
Damage control
Bad news travels fast. Stay ahead of it, and be the one to “break” it if you can.
Be ready!
Always be ready with story ideas and with angles that will make them interesting and unique.
Find the camera
Watch for media at every appearance you make; introduce yourself and ask how you can help.