As a pro staffer, you need to find ways to get your message across to media and fans.
Knowing your stuff helps to keep you on the pro staff and keeps the media calling.
Mercury Marine’s Scotty B. provides some key advice on how companies select their pro staffers.
What good is media exposure if your sponsors don’t know about it? They hire you to get exposure and help them sell product, but many sponsors are not very savvy when it comes to media.
One of the things that can separate a good how-to story from a great one is the difference between telling someone (the writer and the audience) how to do something and showing a person how to do it.
If you’re like most professional anglers, you haven’t won back-to-back Bassmaster Classics or caught an all-tackle world record of a major species. You probably haven’t dined with the President of the United States and you don’t host a television fishing show that regularly gets more than a million viewers.