Spell it and sell it
May21

Spell it and sell it

As a pro staffer, you need to find ways to get your message across to media and fans.

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Know your stuff
May13

Know your stuff

Knowing your stuff helps to keep you on the pro staff and keeps the media calling.

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Tell the truth
May01

Tell the truth

When you lie to the media, two things happen and both are bad.

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Video: It’s not about the wins
Apr26

Video: It’s not about the wins

Mercury Marine’s Scotty B. provides some key advice on how companies select their pro staffers.

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Go the extra mile
Apr22

Go the extra mile

Become the go-to guy that outdoor writers call first.

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Keeping track
Feb20

Keeping track

What good is media exposure if your sponsors don’t know about it? They hire you to get exposure and help them sell product, but many sponsors are not very savvy when it comes to media.

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Don’t tell them, show them
Feb20

Don’t tell them, show them

One of the things that can separate a good how-to story from a great one is the difference between telling someone (the writer and the audience) how to do something and showing a person how to do it.

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Be proactive
Feb20

Be proactive

If you’re like most professional anglers, you haven’t won back-to-back Bassmaster Classics or caught an all-tackle world record of a major species. You probably haven’t dined with the President of the United States and you don’t host a television fishing show that regularly gets more than a million viewers.

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