If you’re not a master of something, it’s tough for the media to use you.
Do not make these mistakes if you want to avoid getting blacklisted by media.
Bad news travels fast. Stay ahead of it, and be the one to “break” it if you can.
If you don’t know the media platform, you don’t know how to talk to that interviewer.
Always be ready with story ideas and with angles that will make them interesting and unique.