Spell it and sell it

This is part 12 of a multi-part “More from media” series.

Are you looking for an easy and effective way to communicate a key thought to an outdoor media person or another angler? Spell something out. That’s right, just spell it out like you’re in a third-grade spelling bee.

Spelling things out is a great way to take charge of an interview or presentation.

Spelling things out is a great way to take charge of an interview or presentation.

It’s particularly effective when you’re talking about fishing gear.

No matter who you’re sponsored by, make sure you get their spellings correct. Sponsored by MotorGuide? Spell it out, and make sure you get the style right. M-o-t-o-r-G-u-i-d-e (one word, capital M and G). If you’re sponsored by Rapala and want to help them push the Skitter Walk, just spell it out. S-k-i-t-t-e-r W-a-l-k (two words). Spell it slowly and deliberately. Watch everyone start to write it down or at least pause to make a mental note.

It doesn’t have to be a tough word, either. You can do the same thing with common names like the Zoom Trick Worm. T-r-i-c-k. People will stop and pay closer attention.

Spelling things out is a great way to take charge of an interview or presentation. Not only does it change the pace of things, but it adds incredible emphasis to what you have to say and tells your audience very clearly, “This is important! You need to remember it.”

You need this communication tool when you’re dealing with a product that has a ridiculous name or unconventional spelling, but the technique works on almost anything.

Of course, this is a bit of a stunt or trick play, and like most trick plays you don’t want to overuse it. With overuse it can have the opposite of the desired effect. People will catch on to what you’re doing and think you’re some kind of late-night TV pitch man instead of a knowledgeable fishing expert.

But if you pull it out just once per interview or presentation, spelling something out can carry a lot of clout … for you and your sponsor.

Keepers

  1. As a pro staffer, you need to find ways to get your message across to media and fans. Spelling things out can do that.
  2. Make sure you spell it right!
Ken Duke is the managing editor of Fishing Tackle Retailer and the author of two books on bass fishing. He has 33 years of experience working in a multitude of media platforms, and he’s arguably the most knowledgeable stat guy in the sport.

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Author: Ken Duke

[author] [author_image timthumb='on']http://181.224.139.98/~proangle/wp-content/uploads/2015/02/duke_mug_60x60.jpg[/author_image] [author_info]Ken Duke is the managing editor of Fishing Tackle Retailer and the author of two books on bass fishing. He has 33 years of experience working in a multitude of media platforms, and he’s arguably the most knowledgeable stat guy in the sport.[/author_info] [/author]

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